Communicative behavior of a professional language personality of a doctor in a media discourse (based on the material of television programs about health)

The paper is devoted to the study of specifics communicative behavior a doctor’s professional linguistic personality in media discourse. relevance work determined by need for systematic communication new media-discursive conditions, as well insufficient knowledge implementation doctor aspect mediatization medical object subject contexts TV program, representing PNL. purpose identify discursive language television program about health. research methodology was discourse analysis, on basis which parameters describing were determined. features telediscourse are revealed taking into account goals activity and within framework status-role culture profession, processes transformation strategic planning analyzed, hierarchy worker programs health specificity characterized. It has been established that special type functions environment formed complex social roles representative community status space.